
360° Risk Assessments
Associations that grow complacent about their standing in their profession, industry, or marketplace place themselves at serious risk. History is unforgiving: since the 1960s, more than 100,000 associations in America have gone out of business. Many did not fail because their missions were unworthy; they failed because they did not see the risks in time, did not respond with discipline, and did not act with urgency.
We provide a comprehensive 360-degree risk assessment for trade associations, professional societies, and chambers of commerce. This assessment examines the full range of threats that can undermine an organization’s future, including declining membership, weakening revenues, ineffective communications, inadequate governance, deficient management systems, competitive pressures, governmental challenges, and other internal and external risks.

The result is a clear, candid, and actionable analysis for leadership. We identify what is placing the organization at risk today, what could threaten its future tomorrow, and what corrective measures can move the organization toward renewed strength, growth, relevance, and long-term success.
Most volunteer boards do not have the specialized expertise, time, or independent perspective necessary to conduct this process effectively. At the same time, association executives may understandably feel exposed or threatened by a searching review of the organization. Properly conducted, however, this process is not punitive; it is empowering. It gives executives better tools, gives boards better information, and gives the organization a stronger path forward.
Do not wait until warning signs become crises. Do not get too comfortable. We can help your organization conduct a 360-degree risk assessment that protects its mission, strengthens its leadership, and positions it for growth and success.
Innovative Association Practice Group
? 15 Rebecca Lane, Simsbury, CT 06070
☎ 860-989-0756
✉ [email protected]